PRU Life UK signs MOA with SPCFI Grade School Department


Cebu school integrates Pru Life UK’s money smart lessons.  British insurer Pru Life UK inked a partnership to incorporate Cha-Ching money smart lessons under the Pru Life UK Financial Literacy for the Youth Program in the Grade 2 curriculum of St. Paul College Foundation, Inc. (SPCFI) in Cebu City, the first private educational institution in the Visayas to integrate Cha-Ching lessons in their syllabus.

“There is a great need for financial literacy considering that our students are from low- to average income families. The knowledge, skills and attitudes that they would get from Cha-Ching would not just teach them how to handle money but share these lessons to their parents as well. Cha-Ching’s approach to financial literacy is long-term and would potentially yield high success in terms of the project’s objectives,” said SPCFI Grade School Principal Dr. Jose Gatino Nacario

The Cha-Ching program which aims to help educate the Filipino youth on the four money management concepts of earn, save, spend and donate, has been approved by the Department of Education (DepEd) for integration into the Grade 2 curriculum of public schools. It is currently being piloted inTagaytayCentralSchoolandUpperBicutanElementary School. The Cha-Ching program is likewise being integrated in the Grade 2 curricula of private schools –CollegeofImmaculate ConceptioninCabanatuanCity, Nueva Ecija;MakatiHopeChristianSchoolinMakatiCity;MontessoriIntegratedSchoolinAntipoloCity;HopeChristianHigh SchoolinManila;SouthvilleInternationalSchooland Colleges in Las Piñas; and King’sMontessoriSchoolinQuezon City.

Cha-Ching is a musical edutainment cartoon series launched by Pru LifeUKregional headquarters Prudential Corporation Asia in September 2011 and released in seven Asian markets –Hong Kong,Singapore,Indonesia,Malaysia,Thailand,Vietnamand thePhilippines. The first multi-country, multi-platform financial literacy for the youth initiative, it was developed in partnership with leading children’s channel Cartoon Network and internationally-renowned children’s education expert Dr. Alice Wilder.

In photo are (from left) Pru Life UK Assistant Vice President for Advertising and Communications Reena Villamor and Senior Vice President and Chief Marketing Officer Belle Tiongco in a symbolic turnover of a Cha-Ching money box to SPCFI Grade School Principal, Dr. Jose Gatino Nacario and Pupil Activity Program Coordinator, Mrs. Viner Irene Suguitan.


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